Concept créatif
BABE
Build A Better Everyday
Client
IKEA
Industry
Home Furnishing Retailer
Services
Concept Campaign, Out-of-Home, Art Direction
Idea
Develop a conceptual campaign that highlights IKEA's role beyond furniture by illustrating how the objects we bring into our homes collectively shape the cities we live in.
Approach
Creative Direction, Art Direction, Concept Development, Visual Design, Copywriting, Key Visual Design & Print Campaign.
Outcome
A visual campaign that transforms iconic IKEA products into urban landscapes, reinforcing the idea that every object chosen for the home contributes to a larger collective environment. The project demonstrates a concept-driven approach that combines strategic thinking with strong visual storytelling.